Ford’s Theatre: Membership &
Appeal Campaigns

Ford’s Theatre produces annual membership & Lincoln assassination anniversary appeal letters. For the 2024–2025 season, I refreshed these suites to create a cohesive visual system that honors the theatre’s history while integrating recent additions to the campus.

Goal
Communicate impact and encourage donations

My Role
Layout, typography, visual hierarchy

Constraints
Brand guidelines, 508 accessibility

Ford’s Theatre 2025 Assassination Appeal Suite

What I Did

  • Refreshed the membership & assassination
    appeal suites while establishing a visual theme that bridges the gap between Ford’s historic theatre with the new Lindner Center opening.

  • Designed an insert for the membership appeal suite that would highlight the upcoming 2024-2025 season & membership benefits while ensuring that all materials aligned with Ford’s brand standards.

Ford’s Theatre 2024 Membership Appeal Letterhead & Carrier

Ford’s Theatre 2024 Membership Appeal Insert (Front & Back)

Results

  • Two cohesive, multi-piece campaigns used by the Development team to drive donations & memberships
    for Ford’s Theatre

  • Set a refreshed visual direction that’s still recognizable to longtime members.

Why This Matters

These appeals are high-stakes print pieces. This project strengthened my skills in long-form print, donor communication, and multi-piece system cohesion.

Ford’s Theatre 2024 Membership Appeal Tri-Fold Brochure

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