Ford’s Theatre: Membership &
Appeal Campaigns

Ford’s Theatre produces annual membership & Lincoln assassination anniversary appeal letters. For the 2024–2025 season, I refreshed these suites to create a cohesive visual system that honors the theatre’s history while integrating recent additions to the campus.

Goal
Communicate impact and encourage donations

My Role
Layout, typography, visual hierarchy

Constraints
Brand guidelines, 508 accessibility

A letter discussing Ford's Theatre, including a photograph of the theater building, a diagram of the 10th Street Campus with landmarks like the Center for Education and Leadership, the Petersen House, the Theatre, and the Museum, and information about donations and contact details.
A webpage honoring President Lincoln's life and legacy, with a photo of a bronze statue of Lincoln reading a book, and a historical scene from Ford's Theatre with flags and drapes.
Poster from Ford's Theatre Society honoring Abraham Lincoln with a black and white photograph of Lincoln on the right side, text on the left side includes the society's address, the title 'Honoring his life and legacy' in orange, and placeholder text for address and bar code under a greeting in a box.

Ford’s Theatre 2025 Assassination Appeal Suite

What I Did

  • Refreshed the membership & assassination
    appeal suites while establishing a visual theme that bridges the gap between Ford’s historic theatre with the new Lindner Center opening.

  • Designed an insert for the membership appeal suite that would highlight the upcoming 2024-2025 season & membership benefits while ensuring that all materials aligned with Ford’s brand standards.

Flyer advertising Ford's Theatre membership for the 2024-2025 season, featuring images of theatrical performances and a message encouraging donations, benefits, and ticket discounts.
Image of a room decorated with patriotic red, white, and blue decor, including American flags, red tufted chairs, and gold curtains with swags. Part of a building's entrance with people walking outside is also visible.
A sign for Ford's Theatre Society with the address 514 Tenth Street, NW, Washington, D.C., 20004, and the message 'We're saving you a seat!'

Ford’s Theatre 2024 Membership Appeal Letterhead & Carrier

An interior of Ford's Theatre with red velvet seating, American flags, and draped fabric, along with a framed photograph on a table, overlaid with text about ticket pre-sales and membership information.
An advertisement for theater shows featuring different performances from November 2024 to May 2025. The shows listed are 'Mister Lincoln,' 'A Christmas Carol,' and 'Sister Act,' with details about dates, ticket pre-sale periods, and discounts for members. The background shows a decorated ceiling with ornate moldings.

Ford’s Theatre 2024 Membership Appeal Insert (Front & Back)

Results

  • Two cohesive, multi-piece campaigns used by the Development team to drive donations & memberships
    for Ford’s Theatre

  • Set a refreshed visual direction that’s still recognizable to longtime members.

Why This Matters

These appeals are high-stakes print pieces. This project strengthened my skills in long-form print, donor communication, and multi-piece system cohesion.

Tri-fold brochure for Ford's Theatre Membership with images of theater performances, historic buildings, and social events. Text highlights membership benefits such as ticket discounts, pre-sale access, private tours, member previews, and exclusive events. Contact information, social media links, and the address of Ford's Theatre in Washington, D.C. are included.
Brochure explaining membership levels and benefits for Ford's Theatre, featuring images of a stage performance and a theater event.

Ford’s Theatre 2024 Membership Appeal Tri-Fold Brochure

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