CatGenie: Brand & Multi-Channel Design

CatGenie is the worlds only fully-automatic litter box. I led visual design efforts across web, packaging, social media, marketing campaigns, and branded materials to create a more cohesive and user-friendly brand experience.

Goal
Improve brand consistency & make customer-facing materials clearer, easier to understand, and visually cohesive across platforms

My Role
Led visual design across web, packaging, social media & campaign assets, and branded materials

Constraints
Existing brand elements, platform limitations, accessibility considerations

Screenshot of a website homepage for CatGenie, showing a large cat litter box and various features including a toilet, a cat, and a washing machine.
Screenshot of a website promoting CatGenie, an automatic self-flushing cat litter box, featuring product images, process steps, and warranty information.

CatGenie website: Old (L) and New (R)

CatGenie Whoosh instructional video

What I Did

A cartoon of a woman cuddling with cats on a sofa, surrounded by six cats in various positions, with a caption about winning the lottery and not telling anyone, and a line indicating there would be signs.

  • Redesigned packaging to better communicate information & create stronger alignment with the overall brand system

  • Developed a comprehensive brand guide to improve consistency across all platforms

  • Refreshed the CatGenie website, improving layout, accessibility, and overall clarity of product information

  • Created social media & campaign assets to support ongoing marketing efforts & build a more consistent visual presence

  • Produced instructional and promotional video content to simplify product setup & improve customer understanding

CatGenie brand guide

Results

  • A more cohesive & consistent brand presence

    Improved clarity & user experience, especially the website & product materials

    Stronger visual storytelling across campaigns & social content

White bag of WHOOSH super clumping natural cat litter with blue and black text, featuring icons indicating dust-free, strong clumping, natural ingredients, septic safe, and water-soluble properties.
Packaging design for CatGenie WHOOSH super clumping natural cat litter with a cartoon black cat illustration, product features listed, and instructions for use.

Old Whoosh litter bag design VS updated design

Why This Matters

This has strengthened my ability to design across multiple channels while maintaining consistency & clarity. It reflects how thoughtful visual systems can improve both user experience & brand communication.

Blue promotional poster for the CatGenie March Caness photo contest, running from March 16 to April 7, 2026. Features a cartoon cat holding a basketball, with a yellow button labeled 'Enter Now!'
A holiday-themed sale announcement with a green foliage border and red accents, displaying the text "Black Friday Sale, 11/17-12/02, Concepts".
A collage of Christmas and holiday-themed event posters and cards, including a mood board title, Christmas market details, a Christmas tree with kittens, a Christmas party invitation, a snow scene with cats, and festive drawings of cocktails, decorations, and holiday scenes.
A presentation slide titled 'Font Options' showing different font styles and their names, such as ITC Avant Garde Gothic Std, Poppins, Engagment, Redressed, Brighton, Grimp Brush, CARLSON'S SLAB, and Holiday.
Color options for Christmas ornaments, with each ornament displaying a hex color code, arranged in two rows on a light background.
Image showing four variations of the 'Whoosh' logo with different color schemes, featuring a stylized 'G' with a Christmas ornament and tree inside it.
Various logo variations of 'CatGenie. A.I.' with different colors and small ornament icons inside the letter 'G' and above the dot.
A screenshot of a font selection menu with various font names in different styles and colors.
Color palette options featuring color swatches with hex codes. Row 1 has black, red-orange, gold, blue, and white. Row 2 has dark gray, brown, red, orange, and light cream. Row 3 has dark grayish blue, rust, orange, pink, and pale green.
Comparison of four logo variations of 'Whoosh' with 'Eat Genie' branding, including different color schemes and design elements.
Collection of six variations of the CatGenie A.I. logo, with different color schemes and backgrounds, featuring a stylized cat, a spider web inside the 'G', and a bat silhouette.
Flyer advertising the CatGenie Whoosh, a self-cleaning cat box that scoops and flushes waste; features a photo of the device and a picture of a cat, with details about the product and process.
Flyer for CatGenie Whoosh, a self-cleaning cat box that flushes waste and requires only 7 minutes to clean. Features include waste disposal, a natural tofu litter, and no waste storage drawers. Includes information on how to participate in a promotional campaign with details and deadlines.

Old Whoosh influencer brief VS updated design

Selection of social graphics

Illustration of a black cat playing in a pile of colorful autumn leaves, with falling leaves around it, promoting a Black and Orange CatGenie sale.
A digital mood board with six Halloween-themed illustrations and advertisements, including a girl with mail, a spooky TV show poster, a police car with a 50% sale, an invitation to a Halloween ball, a Halloween-themed MTV logo with pumpkins, and a ghost with ghosts in the background.

Holiday sale slide decks

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