Ford’s Theatre: Membership &
Appeal Campaigns
Ford’s Theatre sends a membership & anniversary of Lincoln’s assassination appeal letters annually.
For the 2024-2025 season, I refreshed these suites to create a cohesive look that would honor the history of the theatre while integrating the new additions to the Ford’s campus.
Ford’s Theatre 2025 Assassination Appeal Suite
Refreshed the membership & assassination
appeal suites while establishing a visual theme that bridges the gap between Ford’s historic theatre with the new Lindner Center opening.Designed an insert for the membership appeal suite that would highlight the upcoming 2024-2025 season & membership benefits while ensuring that all materials aligned with Ford’s brand standards
What I Did
Ford’s Theatre 2024 Membership Appeal Letterhead & Carrier
Two cohesive, multi-piece campaigns used by
the Development team to drive donations & memberships for Ford’s TheatreSet a refreshed visual direction that’s still recognizable to longtime members.
Results
Ford’s Theatre 2024 Membership Appeal Insert (Front & Back)
These appeals are high-stakes print pieces. This project strengthened my skills in long-form print, donor communication design, and multi-piece system cohesion.
Why This Matters
Ford’s Theatre 2024 Membership Appeal Tri-Fold Brochure